RESEARCH


Kan, Christina, Donald R. Lichtenstein, Susan Jung Grant and Chris Janiszewski (2014), "Strengthening the Influence of Advertised Reference Prices Through Information Priming," Journal of Consumer Research, 40 (April), 1078-1096.  pdf

 

Fernbach, Philip M., Christina Kan, and John G. Lynch, Jr. (2015), "Squeezed: Coping with Constraint Through Efficiency and Prioritization," Journal of Consumer Research, 41 (February), 1204-1227. pdf

 

McGraw, A. Peter, Caleb Warren, and Christina Kan (2015), "Humorous Complaining," Journal of Consumer Research, 41 (February), 1153-1171 . pdf